Cherokee Street is a place where big, wild ideas are not only welcome, they're encouraged. Want to build lasers to send to Mars? We're here for it. Dumpster pool party in the street? Bring it on. The neighborhoods surrounding Cherokee Street have the highest concentration of artists in the St. Louis metro, and it shows — not only in the murals on the walls and the music on the street corner but in the creative business ideas that find a home here.  

And you don't have to be an artist to be a big thinker. When the Rivera family opened El Chico Bakery in 1998, Cherokee Street wasn't bustling with Mexican restaurants and bakeries like it is today. But they had the big idea that with their mouthwatering recipes and the hard work of every member of the family, they could build something here on Cherokee. And they've done it, selling empanadas, pan dulce & tamales on Cherokee for over 25 years.

Cherokee Street is a place where big, wild ideas are not only welcome, they're encouraged. Want to build lasers to send to Mars? We're here for it. Dumpster pool party in the street? Bring it on. The neighborhoods surrounding Cherokee Street have the highest concentration of artists in the St. Louis metro, and it shows — not only in the murals on the walls and the music on the street corner, but in the creative business ideas that find a home here.  

And you don't have to be an artist to be a big thinker. When the Rivera family opened El Chico Bakery in 1998, Cherokee Street wasn't bustling with Mexican restaurants and bakeries like it is today. But they had the big idea that with their mouthwatering recipes and the hard work of every member of the family, they could build something here on Cherokee. And they have, selling empanadas, pan dulce & tamales on Cherokee for over 25 years.

Cherokee Street is known for its parties — its street festivals and events. And that isn't by chance or just because they're fun (which they are). 

Events and activations are key ways our businesses and district generate foot traffic. The annual festivals hosted by Cherokee Street Foundation like the street's famous Cinco de Mayo festival and Jazz Crawl exist not only because they're great celebrations of our community and culture but also to drive revenue to our businesses. Check out our street's annual events here.

And our businesses know that too. From hosting nightly music, or sidewalk sales, pop-ups or trivia nights, Cherokee Street businesses are experts at creating one-of-a-kind activations to attract people who might not be strolling by. See what our businesses are hosting this week.

Cherokee Street is known for its parties — its street festivals and events. And that isn't by chance or just because they're fun (which they are). 

Events and activations are a key way that our businesses and our district generate foot traffic. The annual festivals hosted by Cherokee Street Foundation like the street's famous Cinco de Mayo festival and Jazz Crawl exist not only to celebrate our community and culture but also to drive revenue to our businesses. (Check out our street's annual events here.)

And our businesses know that too. From hosting nightly music, or sidewalk sales, pop-ups or trivia nights, Cherokee Street entreprenurs are experts at creating one-of-a-kind activations to attract people to their businesses that might not be strolling by. See what our businesses are hosting this week.